Recently Dove ( a soap brand) has started a campaign to change the way people look at body image and what is considered beautiful. The company of Dove wonders who decided what beautiful is and how did this vision become so distorted? Dove's self esteem campaign supports the idea that bodies come is all different shapes, sizes, and forms. Dove supports promoting a wider definition of beauty. In their soap commercials they don't show young extremely skinny women, but rather women of middle age who are more voluptuous. I personally think this is a great cause because it shows realistic women with no digital enhancement or plastic surgery. It may take a long time but if we can get the media to change and promote a wider variety of body types the society we live in would be a lot less stressful for men and women of all ages.
Additionally, dove believes that age has no limit and hopes to inspire women to celebrate what could be the most exciting stage of their life. This is a beneficial cause because it shows that a person can be beautiful at any age.
I highly suggest checking out the dove website and watching the films on the page. It's very interesting! Also, if you are feeling giving you can send a loved one an e-card to make their day a little bit brighter.
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